Our Story

Action Surf Shop was established in 1980 when founder Bob Webb, returned to his hometown after making his living in Florida as a pro surfer and board shaper. In 1980 Bob had begun to learn the ins-and-outs of the board shaping industry gaining his knowledge from working with a surfboard manufacturer that allowed him to study the trade on the Florida and Hawaiian coastlines. In that same time period he also gained many connections that would become valuable to the Action brand name. After Action opened it's doors it quickly gained momentum as a premier surf brand for the east coast and to this day Action is recognized as a global brand. Focusing on good design, and by treating board shaping as an art rather than a craft, Bob and his company have managed to produce over 25,000 boards over the past 35 years of his career.


We Pride ourselves on having the best boards in town! Just visit one of our local surfing hot spots and look for the “Action” diamond!

All Action boards are hand-shaped here in the shop by, Owner, Bob Webb.

Bob has been shaping boards for over 30 years!

If you don’t see what you are looking for in stock, Bob can custom shape a board just for you!

We also accept trade-in’s towards the purchase of a NEW Action board.  Please call the store and set up an appointment with Bob if you would like to do a trade-in. (We do not buy used surfboards!)

We also have a large selection of Booties, Hoods, Rash Guards & Wet Suits from Rip Curl. Be sure to stop in the store whenever you are in town!